Resources+for+Screencast+1

=Resources=

1. Why Internet Advertising?
[|Pew Internet and American Life Study], Search Engine Usage

[|Next-Generation Internet Advertising], from Read/Write Web [|25% of daily search queries on google are new]!

SEO News, [|Search Engine Statistics]

[|Search Engine Stats from Wikipedia]

[|Search Engine Watch:] Why Internet Advertising Works

2. Get Ready, Get Set up
Visit the Salesforce.com Foundation http://www.salesforcefoundation.org/front_page and read through the links that step you through the product donation process http://www.salesforcefoundation.org/product
 * Don't have Salesforce?**.

You will need to set up an account and it's free https://adwords.google.com/select/Login
 * Don't have GoogleAdWords?**

(or if you have Salesforce up and running, you can sign up from within Salesforce - see below)


 * Don't have GoogleAdWords budget?**

You can get started purchasing GoogleAdWords for a modest monthly budget, but you can also apply for a Google Grant, an in-kind advertising program for nonprofit organizations http://www.google.com/grants


 * Set up Salesforce for Google Adwords**

There is excellent documentation in the help tab inside of Salesforce.

If you are a visual learner, check out the flash video tutorial on the Salesforce Blog And, better yet the tutorials take you in less than twenty minutes! http://blogs.salesforce.com/adwords/2007/06/salesforce-for-.html

The set up and configuration steps:

1: Register for Google AdWords 2: Set Up Your Website for Lead Tracking 3: Monitor and Track ROI

The Salesforce web-to-lead tracking comes with 17 reports that track the source of your leads, including keyword, website referral, or ad campaign. There is also a customizable report dashboard.


 * Want to learn more about GoogleAdWords?**

Google AdWords Learning Center had extensive tutorials and explains the ad campaign terminology http://www.google.com/adwords/learningcenter/


 * New to Google Analytics?**

If you're using Google Analytics, it can help you track the activity on your Web site that the campaign generates. It's also good for ad words planning research on the keywords that people are already using to to find your site http://www.google.com/analytics/

A good place to start is the NTEN sponsored a screencast by Beth Kanter, Beth's Blog [|Beth's Blog] [|NTEN Blog Post] The Google Analytics Screencast Companion wiki created by Beth to support your learning

3. Creating Effective Keyword Campaigns
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 * Non-Profit Specific Advice**

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Interview with Marc Sirkin on "[|Tips for Google Ad Words Campaigns]

[|VolunteerMatch SalesForce/Google AdWords Case Study]

[|Leveraging Google AdWords for Fundraising]

[|Convio Primer on SEO]

[|Top Ten Targeting Tips] by Marty Kearns

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Kraig Swensrud - SalesForce Marketing Webinar/Recording: [|Marketing in the Age of Google]


 * GoogleAdWords Advice** (Mostly for-profit perspective, but useful information)

[|GoogleAdWords Learning Center]

Perry Marshall's [|Five Days To Success With Google AdWords] [|Designing Web Ads Using] Click Data by Jacob Nielsen [|Self SEO] [|Boris Mordkovich's Keyword Advice] [|Ten Tips for Getting Started with Google AdWords] [|Which Keyword Research Tool To Use] [|Keyword Tips for Writing Powerful Google Ads] [|Google AdWords Tips] [|Turning Dimes Into Dollars: The Basics of Low-Bid PPC] [|Interview with Andrew Goodman]

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