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#1: Salesforce and Google AdWords
#2: Salesforce Campaigns
Resources for Screencast 1
1. Why Internet Advertising?
Pew Internet and American Life Study
, Search Engine Usage
Next-Generation Internet Advertising
, from Read/Write Web
25% of daily search queries on google are new
Search Engine Statistics
Search Engine Stats from Wikipedia
Search Engine Watch:
Why Internet Advertising Works
2. Get Ready, Get Set up
Don't have Salesforce?
Visit the Salesforce.com Foundation
and read through the links that step you through the product donation process
Don't have GoogleAdWords?
You will need to set up an account and it's free
(or if you have Salesforce up and running, you can sign up from within Salesforce - see below)
Don't have GoogleAdWords budget?
You can get started purchasing GoogleAdWords for a modest monthly budget, but you can also apply for a Google Grant, an in-kind advertising program for nonprofit organizations
Set up Salesforce for Google Adwords
There is excellent documentation in the help tab inside of Salesforce.
If you are a visual learner, check out the flash video tutorial on the Salesforce Blog
And, better yet the tutorials take you in less than twenty minutes!
The set up and configuration steps:
1: Register for Google AdWords
2: Set Up Your Website for Lead Tracking
3: Monitor and Track ROI
The Salesforce web-to-lead tracking comes with 17 reports that track the source of your leads, including keyword, website referral, or ad campaign. There is also a customizable report dashboard.
Want to learn more about GoogleAdWords?
Google AdWords Learning Center had extensive tutorials and explains the ad campaign terminology
New to Google Analytics?
If you're using Google Analytics, it can help you track the activity on your Web site that the campaign generates. It's also good for ad words planning research on the keywords that people are already using to to find your site
A good place to start is the NTEN sponsored a screencast by Beth Kanter, Beth's Blog
NTEN Blog Post
The Google Analytics Screencast Companion wiki
created by Beth to support your learning
3. Creating Effective Keyword Campaigns
Non-Profit Specific Advice
Interview with Marc Sirkin on "
Tips for Google Ad Words Campaigns
VolunteerMatch SalesForce/Google AdWords Case Study
Leveraging Google AdWords for Fundraising
Convio Primer on SEO
Top Ten Targeting Tips
by Marty Kearns
Kraig Swensrud - SalesForce Marketing
Marketing in the Age of Google
(Mostly for-profit perspective, but useful information)
GoogleAdWords Learning Center
Five Days To Success With Google AdWords
Designing Web Ads Using
Click Data by Jacob Nielsen
Boris Mordkovich's Keyword Advice
Ten Tips for Getting Started with Google AdWords
Which Keyword Research Tool To Use
Keyword Tips for Writing Powerful Google Ads
Google AdWords Tips
Turning Dimes Into Dollars: The Basics of Low-Bid PPC
Interview with Andrew Goodman
4. Campaign Tips
help on how to format text
Turn off "Getting Started"